Choose Different Campaign

Services

Branding, Visual Identity, Social Media Campaign

Client

In Collaboration With

An organization striving for Peace and Fulfillment of Humankind’s potential, AIESEC in Canada set out to understand its customers' needs regarding cross-cultural exchange programs that they have been running since 1958, and how that perspective has changed in today’s world.

Keeping up with the trends of the 2010s and the rise of social media platforms, our mission was to create a national visual identity for their #ChooseDifferent Social Media campaign, that is relevant to the customers, the volunteers and the entrepreneurs that come across this brand.

The Outcome

A visual identity of an organization that envelopes the essence of it as vivid, youthful and bold. A symbol as its design language applied to a range of mediums from the web to print, recruitment campaigns to product presentations.

Bird symbol of the AIESEC in Canada's 2018 marketing campaign called Choose Different. Representing a bird with a yellow and orange backdrop gradient.

The Outcome

Concept of the logos for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

The Outcome

Social media post template for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

Poster template with a man walking through the frame for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

Social media post grids and example for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

Mockup of the Roll up for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

Mockup of the Sticker for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

Mockup of the street banner for Choose Different Campaign of AIESEC in Canada in 2018 created by Adrian Dascal.

The Impact

The success of the campaign consisted of a number of factors. On one side, the engagement on social platforms and conversion rates have seen a significant increase. On the other side, the number of new members recruited in the ranks of the organization have seen an increase as well. To put the cherry on top, the campaign contributed to a healthier and more engaging organizational culture, improving the quality of the membership experience.

Overall the campaign has generated more than 70,000 page views together with more than 40,000 sign ups.

No items found.

Lucky to have worked with

Omar Díaz Saldaña

Founder Showcaser Media Productions

Creativity knows no limits and Adrian is a living proof of that statement. I consider myself very lucky to have had him as a crucial member of my creative team as he helped in the design and creation of one of the most visually compelling marketing campaigns I have ever seen in my career. I strongly recommend his superb skill set for anyone who puts creativity as a solid component of building a remarkable brand.